I chose one of Cafe Bustelo's Keurig Cup packaging designs. The original package does not appeal to me, but with a name like Cafe Bustelo, it will complement a sophisticated design.
I was inspired by high-end apparel labels that used a broad sans serif typeface, an imbalanced design language, and made good use of available space. I wanted to preserve the Colombian motif, so I utilized the same colors as the Colombian flag but toned them down to give it a rich sense.
The logo is based on a pattern I discovered on one of their other products. It obviously needs to be viewed more than once to realize that it is a coffee cup that doubles as a flower, so I felt it went well.
![](https://cdn.myportfolio.com/6f66f849c9299bbeff73237dbf536bc8/1851d794-fb13-48f0-98a9-53ea678e8a1b_rw_1920.jpg?h=0c7dad27b75fe657f5c3c2646150cf93)
![](https://cdn.myportfolio.com/6f66f849c9299bbeff73237dbf536bc8/aa606326-a55d-4368-8ef0-e51d62df9689_rw_1920.jpg?h=d9dd216c3294f5a44164e20d76600ff8)
![](https://cdn.myportfolio.com/6f66f849c9299bbeff73237dbf536bc8/479101dd-e687-4402-a08d-3c0695d8a733_rw_1920.jpg?h=3ae6ee1f86aa199d91bf6ecfbc8db5b2)