Another school project where we create a take-out box and bag for a fictional or non-fictional restaurant. I chose the non-fictional route and created Chibog.120, a Filipino eatery that specializes in Filipino desserts, specifically Halo-Halo which is what the logo is designed after. I chose to create a Filipino eatery because there isn't a lot of them in Minnesota so I thought it would be nice to create one myself. The name came from the slang term "Chibog" which means "let's eat" and the "120" is the latitude coordinate of Manila, the capital of the Philippines.
The overall design language leans more towards a western style rather than a traditional cliche Filipino style to attract more people as its more familiar. I chose to keep it very simple because the name, logo, and the restaurant itself is already unique so I didn't want to have anything else that would distract from that.
The logo is an image of a famous Filipino dessert called Halo-Halo, which can be described as a Filipino shaved ice dessert. Since it's the main item behind the restaurant, I chose to make it the logo. The color scheme comes from Ube, or purple yam, which is commonly used in Filipino desserts and flavors.
The package is used for Filipino pastries and other small desserts. The term "Chibog na tayo" on the take out bag means "Let's all eat".
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